Check Out These Three Secrets That Helped Us Find Unique and Captivating Names for Over 35,000 Companies
In today’s hyper-connected world, branding is the core ingredient for creating a successful business. Your brand is the personality you give your business, and your business name is at the heart of that personality.
Picking weak business names has caused harm to countless businesses like Ayds Diet Candy, Hitler’s Kitchen, and SyFy. Meanwhile, choosing unique, captivating, and exciting names helped companies like Nike, Tesla, and Amazon to achieve success.
So, to help you succeed in starting a profitable business, we have set up this guide to show you the three vital steps that helped us find cool company names for over 35,000 businesses.
That said, let’s dive in.
Three Secrets That Will Help You Quickly Name Your Business
1. Determine Your Business’s Industry and Niche
Other than your products and services, the most fundamental aspect of your business is the identity of your brand since it influences how people connect with you.
As a result, the most crucial aspect to consider when naming your firm is your business brand, including how it should look, its ideals and tone, and the sentiments it should inspire in your customers.
Consider the fashion house Nike. How do you feel when you come across the name? It offers us a contemporary, elegant, and energetic tone. And it works amazingly well for one of the world’s top fashion brands.
However, the same name would be inappropriate for a traditional fashion firm with a distinct brand identity since it would not accurately express who they are, what they do, or the way they want their customers to view them.
2. Begin Generating Name Ideas
This is where you can put your imaginative skills to use! If you have a naming team or a group of people you think can help you with the process, gather them in one place, bring a whiteboard, markers, a notebook, and refreshments, then start writing words that express the core of your company.
Remember that judging the words either of you come up with during a brainstorming session might kill your flow, so simply come up with as many concise and snappy names for your business that convey the soul of your firm as much as possible.
Here are some resources for sparking your creativity:
- Thesaurus
- Visual names that are usually related to colors
- Slang and phrases used in your industry or niche
- and finally, company names for sale
At the end of your brainstorming session, try to come up with as many as 200 promising names. It makes no difference whether you think any of them fall short.
In this way, you’ll have a broad enough pool of names to pick from when it comes time to choose names that accurately reflect your company’s personality.
3. Check Your Names
We are all confident that the finalist from the long list of options is the fantastic business name you’ve been looking for!
Nevertheless, there are a few conditions that your selected name must meet before it can be used as the name of your firm.
Validating your selected company name is the easiest approach to determine whether it is appropriate for your business or not.
You can authenticate your name by:
- Obtaining Client Feedback: This is the most crucial test as it will tell you whether or not the name will capture the attention of your target market.
Before asking the audience to pick your favorite, show your top three name choices to them. You might ask for honest feedback from friends, relatives, or even strangers to meet your goal.
- Verifying if it has a ‘.com’ Domain: Businesses, even with recognizable brand names, cannot compete in their competitive sector unless they have a matching domain name and a good website. Therefore, be certain that any names you are looking at have open social media handles as well as a ‘.com’ domain name.
- Trademarking: Filing your name as a trademark with the USPTO will save you a lot of issues in the future, especially legal issues.
Trademark registration can be a complicated and time-consuming process for new business owners. You’d benefit from the aid of an expert trademark lawyer.
Conclusion
Your business name is an important asset that your business needs to outperform its competition since it improves your brand’s performance, visibility, and sales. As a result, in order to draw in new customers, you must pick a business name that appropriately expresses the heart of your company’s identity. And we’re delighted we could assist you in doing so.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
